About

About us

POSITIVE is a boutique PR agency for technology companies. Founded in 2009, the firm specializes in brand awareness and image building for brands in the local and global media scenes. We also have a special unit designed to serve the needs of Chinese and China related organizations.

Our strategic communications approach is based on the concept, that every PR campaign starts with a good plan. Our services are all tailored to develop the most suitable plan for your organization, incorporating creative ideas, new initiatives, and smart use of each medium.

The company forms part of the 'Ronnen Tzur Communications' Group, one of Israel's leading, most influential PR firms.

We do not shy away from any challenge, as we feel personally committed to the success of our clients and will go above and beyond the call of duty to ensure their success.

Tamar Ayalon – Founder and CEO

Tamar is the founder and CEO of POSITIVE PR. A professional with extensive experience in PR and strategic communications, Tamar has led successful PR activities for hundreds of companies, including Israeli firms with global activity, and multinational corporations.

Prior to establishing "Positive Strategic Marketing Communications" Tamar held senior positions in leading Israeli communications firms. Tamar is fluent in Hebrew, English, French, Spanish and has partial command of Arabic.

Tamar Ayalon – Founder and CEO